Wroxham is considered the capital of the Norfolk Broads and has been frequented by holidaymakers since the late 1800’s. It is especially popular with those seeking a boating holiday with its numerous boat hire companies offering a vast range of vessel.
In recent years it has become quite commercialised with the building of hotels, gift shops and tea-rooms, a far cry from the days when the locals would meet the London train at Wroxham station and carry the passengers’ luggage to the boatyards for twopence.
There is a good selection of shops in Wroxham, the most famous one being Roys of Wroxham, probably the largest village store in the country. It offers a huge range of merchandise from clothes, toys, garden equipment, plants, books, home-ware, electrical goods, as well as an excellent supermarket, and is open seven days a week. It also has a McDonalds restaurant within the store.
Down by the river there is the Hotel Wroxham, along with many boatyards, holiday homes and apartments. During the summer months the waters are full of holidaymakers enjoying the peace and tranquillity a boating holiday offers.
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Norfolk + Suffolk Tourist Attractions is the trade association for tourist attractions in Norfolk and Suffolk.